Loopio Review 2025: Real User Feedback from 610+ Reviews

Anyone drowning in RFPs knows the brutal truth: manual proposal processes are productivity killers. That's why Loopio has become a household name in the RFP software space, promising to transform chaos into streamlined efficiency.

But does it deliver?

After analyzing 610+ real user reviews from G2, Capterra, and other verified platforms, plus hands-on market research, this comprehensive Loopio review reveals what users actually think about this Toronto-based RFP response platform.

What Users Love About Loopio

The Content Library: Loopio's Crown Jewel

303 out of 610 reviews specifically mentioned Loopio's library functionality as a standout feature. Here's what real users say:

"Loopio keeps all company-specific bid content organized, clean, and easy to access in one central library." - Danielle C., Enterprise Proposal Manager

"The ability to search for what we need by narrowing or expanding the search by Categories. The many hours spent responding to each request is not a waste, but contributes to future projects through the ever expanding depth of our library." - Verified G2 User

Why the library works:

• Centralized content storage with category organization

• Search functionality to find relevant responses quickly

• Content grows smarter with each RFP completed

• Subject Matter Expert (SME) review cycles keep content fresh

The reality check: While users appreciate the centralized approach, many report the initial library setup as "labor intensive" and requiring significant time investment to organize stacks, libraries, categories, and tags effectively.

Easy-to-Use Interface

270 reviews praised Loopio's user-friendly design. The platform prioritizes visual appeal and intuitive navigation, making it attractive for first-time RFP software implementations.

"I love the clean, modern UI and brand that they have. Our team is good at storing questions for future RFPs so it's helped us become really efficient and consistent with our responses." - Anonymous Verified User

"It is easy to learn and use. If Loopio was difficult, sales wouldn't take the time to learn it. When I give them access to a project, I give them a 5 minute tutorial and that's usually all they need." - RFP Manager

This accessibility proves crucial for organizations where multiple departments contribute to RFPs but don't live in proposal software daily.

Loopio's "Magic" AI: Promise vs. Reality

398 reviews mentioned AI capabilities, with 129 specifically referencing Loopio's "Magic" feature. The feedback? Mixed at best.

What Magic Promises

Loopio's Magic feature uses AI to automatically suggest relevant content based on question analysis. In theory, it should dramatically reduce manual response time.

What Users Actually Experience

"Magic, great potential, not very helpful" - Mario P., VP Sales Engineering (2+ years using Loopio)

"I still seem to be going in and having to manually write my RFP responses for most questions." - G2 Reviewer

"Magic is fine but I'd be interested to see how other firms are utilizing it better, if at all." - Katie R., Mid-Market Analyst

The pattern is clear: Magic works for basic, repetitive questions but struggles with nuanced or complex requirements that need contextual understanding.

Why Magic Falls Short

According to user feedback, Magic often:

• Returns "off the wall answers" for keyword matches

• Requires extensive manual editing of suggested responses

• Works better for security questionnaires than strategic RFP content

• Lacks the contextual intelligence for complex technical requirements

The Loopio Content Library: Strengths and Hidden Costs

Loopio's content management approach centers on building and maintaining a comprehensive library. Here's the unvarnished truth about what this means for your team.

Library Benefits

Real efficiency gains: Teams report 50%+ reduction in RFP response time once their library reaches maturity. The ability to pull previous responses and adapt them for new opportunities creates legitimate time savings.

Collaboration improvements: 148 reviews mentioned enhanced collaboration, particularly the ability for multiple SMEs to contribute simultaneously while maintaining version control.

Library Limitations Nobody Talks About

Based on user feedback, Loopio's library approach creates several challenges:

Content Rot: Libraries require constant maintenance. Without regular SME review cycles, content becomes outdated quickly. Many users report struggling to keep libraries current.

Ballooning Content: To ensure responses are findable, users add extensive content, creating bloated libraries that become difficult to navigate.

Generic Responses: Library content tends toward generic answers that work across multiple contexts but lack the specific, compelling details that win competitive RFPs.

"The library is intended to be used across everything, [so responses] end up generic and bland, not providing great examples of bespoke responses." - Industry Analysis

Integration and Export: Where Loopio Struggles

Export Functionality Issues

72 reviews mentioned export capabilities, with many highlighting this as a pain point:

"The export functionality still needs some work. The export process for a long project is usually the most tedious part of the cycle." - Katie R., Marketing & Client Relations Analyst

"There are a few functionalities that are missing, such as being able to export into the same document that was used to import." - GetApp Review

Integration Limitations

While Loopio integrates with popular platforms like Salesforce and Microsoft Office, users report that these integrations often require workarounds and don't provide the seamless workflow they expect.

Loopio Pricing: What Users Say About Value

While specific Loopio pricing varies by organization size and needs, user reviews consistently mention cost considerations:

Value for large teams: Enterprise users generally find Loopio cost-effective when they have dedicated proposal teams managing high RFP volumes.

Concerns for smaller teams: Mid-market companies question the ROI, particularly given the setup time and ongoing library maintenance requirements.

Customer Support: Loopio's Strongest Suit

Loopio earns a 9.7/10 G2 rating for customer support - and user reviews back this up consistently:

"Their customer support team is fantastic and I couldn't possibly ask for more of them. They are fast and creative and you never feel like you don't have the support you need." - Verified User

"The customer service at Loopio is definitely 5 star! They respond quickly and thoroughly." - RFP Manager

This exceptional support helps offset some of the platform's limitations, particularly during implementation and ongoing optimization.

Loopio vs. Competitors: How It Stacks Up

When comparing Loopio to other RFP software options, several patterns emerge:

Loopio vs. Responsive

In our detailed comparison of Responsive to Loopio, Loopio wins on user experience while Responsive offers deeper functionality. However, both platforms face similar AI limitations.

Loopio vs. Modern AI Solutions

The emergence of true generative AI has created a new category of RFP software that addresses Magic's limitations. When evaluating top RFP software for 2025, consider how newer platforms handle:

• Contextual content generation

• Real-time learning from approved responses

• Integration-first workflows

Who Should Consider Loopio

Ideal Loopio Users

Large enterprises with dedicated proposal teams who can:

• Invest time in proper library setup and maintenance

• Implement regular SME review cycles

• Leverage Loopio's collaboration features across departments

• Handle export formatting limitations with dedicated resources

When to Look Elsewhere

Consider Loopio alternatives if you:

• Need AI that actually reduces manual writing (not just suggests content)

• Want seamless import/export without formatting issues

• Prefer automated content management over manual library maintenance

• Require advanced integration capabilities with your existing tech stack

The Verdict: Loopio in 2025

Loopio deserves credit for establishing the RFP software category and maintaining strong customer support. For organizations willing to invest in library setup and maintenance, it provides legitimate efficiency gains.

However, user feedback reveals significant gaps between Loopio's promises and reality, particularly around AI capabilities and export functionality.

Bottom line: Loopio works for teams who can dedicate resources to library management and accept Magic's limitations. But in 2025's AI-driven landscape, newer solutions are addressing the fundamental issues that Loopio users consistently report.

Ready to Explore Modern RFP Software?

If you're evaluating RFP software options, check out our comprehensive RFP software reviews for insights on how newer platforms handle the challenges Loopio users face.

Want the unfiltered perspective? Read this personal story about RFP software reality from someone who's been on both sides of the equation.

See what current users are saying on G2 Loopio Reviews for the latest feedback.