Loopio Pricing Breakdown 2026: Costs, Add-Ons & Hidden Fees

With so many RFP software entering the market, it’s natural to question whether legacy solutions, like Loopio, are still worth it. To know for sure, you first need to understand Loopio pricing.

This article takes a closer look at how much Loopio costs, its pros and cons, who it’s best suited for, and whether it’s still a worthy choice today.

How much does Loopio cost?

Loopio’s pricing starts at $20,000 per year, which is for its entry-level plan, Foundations. Two other plans, Enhanced and Enterprise, are also offered, but their pricing is subject to different factors, like team size, company needs, etc. 

While Loopio’s exact pricing is not publicly listed, companies usually pay the following:

Loopio Add-On Costs and Hidden Fees

Loopio's add-on strategy is where many buyers face sticker shock. Vendr's procurement data reveals the true cost impact of essential features sold separately:

High-ROI Add-ons Based on Vendr Data:

• Project Translations: Essential for global teams, but often overpriced as standalone, negotiate as part of base plan for international deployments

  
  

• Premium Customer Success: Worth the $3,500 investment, but push for inclusion in Advanced plans

  
  

• Salesforce Integration ($2,400 standalone): Included free in 68% of negotiated Enterprise deals according to Vendr data, use this as leverage even for smaller deployments

The Add-On Negotiation Strategy

• Never Purchase Add-Ons Separately: Vendr's data shows companies save 35-45% by bundling add-ons into the base contract negotiation. Loopio's sales team has significant flexibility on add-on pricing when it's part of a larger deal structure.

  
  

• Critical Insight: Most "premium" features are negotiable when bundled, but expensive when purchased individually after contract signing.

Loopio Pros & Cons

Before committing to Loopio’s hefty price tag, it is worth noting what it excels at and where it falls short. Below is a breakdown of Loopio’s pros and cons based on our research of 610+ user reviews. 

Pros

• Robust Content Library: Loopio’s content library has helped teams lower the RFP response time by 50%. The centralized storage, organization tags, and the search feature makes it easy for teams to find and reuse answers. 

  
  

• Intuitive User Interface: Loopio features a user-friendly interface that is easy to navigate and operate, even for first-time RFP software users. 

  
  

• Reliable Customer Support: Loopio achieves a 9.7/10 rating on G2 for customer support, with users consistently appreciating quick response times and proactive account managers.

Cons

• Overhyped “Magic” Feature: For Loopio’s users, the Magic AI feature has left much to be desired since it struggles with complex RFP requirements. As a result, teams receive irrelevant and inaccurate answers that they have to manually fix. 

  
  

• Ongoing Library Maintenance: While the centralized library is one of Loopio’s strongest advantages, it comes with a catch. Maintaining the library to bring back updated, accurate answers is labor-intensive. Unlike AutoRFP.ai, which updates the library automatically in real-time as a user inputs answers, Loopio requires manual maintenance

  
  

• Clunky Exports: Exporting long projects is complex in Loopio. To top this, Loopio doesn’t support exporting in the same format used for import, which delays RFP submission.

Who is Loopio best for?

Loopio is best for mid-to-large companies that regularly respond to a large volume of RFPs. Teams in these companies are specifically looking for a reputable software, centralized content library, and strong integrations. 

The below personas find the most value using Loopio: 

Proposal and Bid Managers

Proposal managers responding to a high volume of RFPs with tight turnaround times need a centralized solution for all company information, like product specifications, industry certifications, and value propositions. 

Loopio helps by consolidating scattered content in one source of truth and providing tags to properly categorize all information. 

Sales Teams  

Loopio integrates directly with CRM systems like Salesforce and HubSpot. This helps sales teams create and track RFP projects, monitor proposal status, and see which RFPs were won or lost.  

Security and Compliance Teams

These teams are often pulled away from their important projects to answer the same questions repeatedly asked by bid managers. Loopio helps by keeping technical answers and compliance content readily accessible in the content library, so security and compliance teams can focus on what they do best.  

Loopio Customer Reviews

Below are reviews from actual Loopio users about their experience with the platform, its strengths, and its limitations. 

Positives

• “From the moment we met with Loopio in the prospecting phase, they were incredibly thoughtful of everything we needed, all of the questions we were asking, and what we needed to accomplish with the platform to achieve ROI.” - Sylvia F.

  
  

• “Using Loopio has saved me time day one after implementing. It is clean and not complex like others in the marketplace.” - Meredith G. 

Complaints

• “I wish their pricing model was a bit more flexible with regards to the number of users.” - Kulveer C. 

  
  

• “My only real challenge with Loopio is the seat-based pricing. This just makes me think twice about expanding to internal teams that are non-critical but would add value to the process.” - verified user in computer software. 

  
  

• “It is pricey for smaller organizations and they don't have options that really fit these groups that have smaller teams”. - Paul S.

Total Cost of Loopio: Real Examples

Let's examine realistic total costs for different organization sizes:

Mid-Market Organization (15 users, 50 RFPs annually)

• Base subscription: 15 users × $1,440 = $21,600

  
  

• Required add-ons: Salesforce integration, SSO, etc. (~$8,000)

  
  

• Implementation costs: Setup and training (~$3,000)

  
  

• Annual increases: 5-10% year-over-year

  
  

• Total Year 1 Cost: $32,600

  
  

• Total Year 3 Cost: ~$38,000-40,000 per year

Enterprise Organization (50+ users)

• Custom enterprise pricing: Often $100-150/user/month for volume

  
  

• Bundled add-ons: Most integrations included

  
  

• Dedicated support: Premium success management

  
  

• Total Annual Cost: $60,000-120,000+ depending on requirements

How Loopio's Seat-Based Model Impacts Costs

Loopio employs traditional per-user licensing that creates specific cost implications:

• Collaboration Costs: Adding subject matter experts or occasional contributors increases monthly bills, potentially limiting cross-functional involvement in RFP responses.

  
  

• Underutilization Issues: Some team members need access infrequently, leading to questions about cost efficiency when paying $1,440/year per user.

  
  

• Scaling Challenges: Rapid team growth significantly impacts software budgets, especially problematic for growing companies.

  
  

• Feature Bundling: Organizations pay for comprehensive functionality even if they only need specific modules, as noted in user feedback about wanting module-specific pricing.

Industry Trends Affecting RFP Software Pricing

The SaaS industry is experiencing significant pricing model evolution:

• Usage-Based Adoption: 61% of SaaS companies now employ some form of usage-based pricing, up from 45% three years ago.

  
  

• Customer Preference Shift: Nearly 80% of SaaS companies are planning to leverage usage data to enhance pricing strategies.

  
  

• AI Impact: As AI automation in RFP software becomes standard, the relationship between human users and value creation becomes less direct.

Alternative To Loopio: AutoRFP.ai

Given the complaints shared by Loopio users, teams should explore alternatives before getting themselves stuck in an expensive annual plan. One strong alternative to Loopio is AutoRFP.ai. 

AutoRFP.ai is an AI-native RFP platform that actually delivers on its promises of AI efficiencies and higher win rates. Workforce.com, an ex-Loopio customer that switched to AutoRFP.ai, achieved a 20+% higher win rate after the transition. 

Below are AutoRFP.ai’s key features that make its a worthy alternative: 

• Reliable AI Response Engine: AutoRFP.ai uses a company’s content library and previous RFP responses to generate accurate first drafts. Its AI flywheel continuously learns as you work, eliminating the need to manually update the library (as in the case with Loopio).

• Multi-Format Import and Export: Unlike Loopio, AutoRFP.ai makes importing and exporting RFPs seamless. It supports RFPs in Excel, PDF, and Word formats and automatically maps them during import. It also allows users to export RFPs in their prospect’s format. 

AutoRFP.ai’s pricing is far simpler than that of Loopio. Its entry-level plan is almost half to Loopio’s starting plan and that too with greater features and no add-ons. 

AutoRFP.ai follows a pay-per-outcome model in which users only pay for successful RFP submissions. All prospects get a 30-day money-back guarantee, so they can use the platform risk-free. 

Does Loopio Pricing Fit Your Budget?

Loopio’s pricing makes it a good fit for companies with generous budgets and dedicated content managers who can continuously maintain the content library. 

If you’re benchmarking vendors before deciding, our guide to qvidian competitors outlines pricing considerations, feature trade-offs, and buyer fit.

For companies looking for greater ROI and AI efficiencies that accumulate over time, AutoRFP.ai is the better solution. Its pricing is simple, scalable, and predictable. Book a demo today to try it risk-free!