Presented by AutoRFP.ai and Stargazy

Proposal Win Rate Report 2026

97 bid professionals surveyed. Why teams win, isn't what you think.

THE CORE INSIGHT

"Most teams lose RFPs because their system is perfectly designed to produce the results they currently achieve."

"Most teams lose RFPs because their system is perfectly designed to produce the results they currently achieve."

Chapter 1

What Today’s Teams Reveal About the Modern Proposal Engine

Chapter 2

Writing Winning Responses: New Best Practices Any Team Can Adopt

Chapter 3

The Future Outlook of Winning Teams

ACTIONABLE TAKEAWAYS

Do These Things Now to Win More


  • Treat bidding as a core commercial function, not an administrative one


  • Build dedicated or clearly owned proposal teams


  • Institutionalise capture, customer research, and win-theme discipline


  • Deploy AI to amplify these capabilities rather than compensate for their absence

Presented by AutoRFP.ai and Stargazy

Read the Full Report