The Challenge
Boostr gives media companies an advertising management platform that combines CRM and order management. As Principal Sales Engineer, Bryan Eisenberg leads technical presales work, from product demonstrations and solution fit through to RFPs and technical questionnaires. Those responses are often the first gateway into a prospective customer, so the team needs every submission to represent the business at its best.
Within months of joining Boostr, Bryan received a 400-page RFP containing 400 to 500 questions in a Word document. He converted it into a spreadsheet, then coordinated answers across product, engineering, support, and executive subject matter experts. The response took weeks, with questions and follow-ups moving through a shared spreadsheet and separate Slack conversations.
Bryan built a master spreadsheet of 3,000 to 4,000 previous questions to make the next response easier. Duplicate questions and keyword search limited its value. Finding an answer could take as long as writing one, and even a useful match often needed to be rewritten for the opportunity.
As Boostr’s pipeline grew, RFPs began overlapping with demonstrations and travel. Bryan sometimes had three projects underway at once, and response work consumed around 50% of his time over the year. The team needed capacity to pursue more opportunities without asking Bryan and Boostr’s subject matter experts to scale their effort at the same rate.
The Solution
Boostr evaluated four RFP platforms, including Loopio, Responsive, RocketDocs, and AutoRFP.ai, and completed a proof of concept before choosing AutoRFP.ai. The team selected an AI-native platform that could build first drafts from its existing content, preserve a usable review workflow, and give Bryan a clear way to refine each response.
AutoRFP.ai now produces an AI-first draft for 95% of Boostr’s RFP requirements. Bryan works through every answer, verifies the content and its sources, and uses the AutoRFP.ai Project Agent to add details that matter to the prospect. For technical and international questionnaires, the platform can surface relevant clauses and background information, while Boostr’s technical, finance, and legal specialists make the final determination.
“These RFPs are too important to leave it up to AI alone. I review every single response before they go out. A system that is easy-to-use and reviews AI responses is crucial to our success.”
That human-in-the-loop process gives Boostr a submission it can stand behind. Bryan assigns a response to the right subject matter expert when specialist input is needed, then routes approval to the salesperson responsible for the opportunity or to the CTO for a technical questionnaire. Together, source verification, specialist review, and the Feedback Score help turn drafts into winning answers that are correct, complete, and in Boostr’s voice.
With the Project Agent, Bryan turns the saved capacity into stronger response quality. He can ask it to improve the text, incorporate a specific product capability, or reshape an existing answer around the opportunity. The team spends less time recreating standard material and more time checking, tailoring, and strengthening the response that the buyer will read, personalizing it to the prospect’s needs.
“These RFPs are too important to leave it up to AI alone. I review every single response before they go out. A system that is easy-to-use and reviews AI responses is crucial to our success.”
The Results
Boostr cut the time spent on each response by 50%. Work that previously took two to five minutes per question now takes one to two and a half minutes. Across the year, Bryan estimates that RFP work fell from around 50% of his time to 25 to 30%, even as Boostr increased the number of RFPs it pursued.
That additional capacity makes large and overlapping projects manageable. Boostr has worked through an 860-question RFP and a growing mix of international questionnaires without matching that response growth with the same increase in Bryan’s workload. Subject matter experts also spend less time recreating answers, while assigned review keeps their expertise in the process.
Boostr’s win rate on RFPs has doubled since adopting AutoRFP.ai. Bryan credits the platform alongside Boostr’s own product improvements and response discipline. With first drafts available for 95% of questions, the team can invest more of each response cycle in verification and opportunity-specific detail, improving the final quality of the submission.
“RFPs are typically our initial gateway into these prospects. If we don’t put our best foot forward, we might not get that door open.”
The process also creates a feedback loop for Boostr’s product team. Repeated requirements show where buyers’ priorities are changing and where the product can improve. Each reviewed response strengthens the knowledge available for the next RFP, helping Boostr pursue more opportunities, improve response quality, and keep a person accountable for every answer it submits.
