In the 2026 Proposal Win Rate Report, bid functions most commonly reported into a Sales Leader. That’s a leader who measures everything in pipeline and revenue. Yet most bid updates we see still lead with volume.
If the report leadership gets every quarter is a count of bids submitted, they read it as a cost line. So when resourcing comes up, the question is how to spend less on bids. It’s the wrong discussion point. And we hope to arm you with the tools and data points you can use to change the discussion from cost center to revenue generator.
Christina Carter (Stargazy) and Jasper Cooper (AutoRFP.ai) walk through the metrics leaders of bid functions and individual bid managers use to report in that leader’s terms. They show where each number already lives in your systems, and how to frame it.