The 7 Numbers Leadership Wants From Your Bid Team
Live webinar
Christina Carter (Ex-Zendesk/AWS & Stargazy) and Jasper Cooper (AutoRFP.ai) map leadership metrics to your systems and a one-page report template, using lessons from the 2026 Proposal Win Rate Report.
What you'll learn
- A metric shortlist mapped to where each number lives
- A one-page leadership report template
- An AI automation that keeps a running brag doc of your team's wins
Your hosts
Christina CarterFounder, Stargazy
Jasper CooperCo-founder & CEO, AutoRFP.ai
Thu 19 Nov10:00am EST · 1 hour
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In the 2026 Proposal Win Rate Report, bid functions most commonly reported into a Sales Leader. That’s a leader who measures everything in pipeline and revenue. Yet most bid updates we see still lead with volume.
If the report leadership gets every quarter is a count of bids submitted, they read it as a cost line. So when resourcing comes up, the question is how to spend less on bids. It’s the wrong discussion point. And we hope to arm you with the tools and data points you can use to change the discussion from cost center to revenue generator.
Christina Carter (Ex-Zendesk/AWS & Stargazy) and Jasper Cooper (AutoRFP.ai) walk through the metrics leaders of bid functions and individual bid managers use to report in that leader’s terms. They show where each number already lives in your systems, and how to frame it.
Presented by
Christina Carter
Founder, Stargazy
Founder of Stargazy (ex AWS & Zendesk Bids). Advises bid teams on customer insight, evidence-led proposals, and proving proposal value to sales leadership.
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Christina founded Stargazy to help teams win on relevance and evidence, not submission volume. Her published work covers Go/No-Go discipline, evaluator-focused evidence, and how bid functions show up as strategic partners to sales.
Jasper Cooper
Co-founder & CEO, AutoRFP.ai
Co-founder and CEO of AutoRFP.ai. Spent 7 years running global RFPs and personally completed 500+ RFPs before founding the company.
Follow on LinkedIn: Jasper CooperShow moreShow less
Before founding the company, that work was mainly SaaS and enterprise deals, including his first million-dollar RFP at 19. He has also led global response work directly, and today he oversees AutoRFP.ai's global response process across three offices and time zones while leading the company's expansion in Europe.
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