5 Best Practices that No Longer Win RFPs: Proposal Win Rate Report 2026

Christina Carter (Stargazy) and Jasper Cooper (AutoRFP.ai) unpack the latest findings from 100+ bid managers and the Proposal Win Rate Report.

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Join Christina Carter (Stargazy) and Jasper Cooper (AutoRFP.ai) as they unpack the latest findings from the Proposal Win Rate Report, drawn from 100+ bid managers. Discover the five “best practices” that no longer move results, and what high-performing teams are doing instead.

Presented by

Christina Carter
Founder, Stargazy
Founder of Stargazy (ex AWS & Zendesk Bids). Advises bid teams on customer insight, evidence-led proposals, and proving proposal value to sales leadership.
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Christina founded Stargazy to help teams win on relevance and evidence, not submission volume. Her published work covers Go/No-Go discipline, evaluator-focused evidence, and how bid functions show up as strategic partners to sales.
Follow on LinkedIn: Christina Carter
Jasper Cooper
Co-Founder & CEO, AutoRFP.ai
Co-founder and CEO of AutoRFP.ai. Spent 7 years running global RFPs and personally completed 500+ RFPs before founding the company.
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Before founding the company, that work was mainly SaaS and enterprise deals, including his first million-dollar RFP at 19. He has also led global response work directly, and today he oversees AutoRFP.ai's global response process across three offices and time zones while leading the company's expansion in Europe.
Follow on LinkedIn: Jasper Cooper